Alex Peck (He/Him)

As the owner and CEO of altMBA, I'm honored to carry forward the work started by our founder, Seth Godin.

For over a decade, I had the privilege of working in Seth's studio—learning from his wisdom and innovative thinking. This experience shaped my approach to education and leadership, and I'm grateful to be able to bring these insights to my role as CEO.

My journey with altMBA spans the entirety of its history.

I started as our Creative Director, where I had the opportunity to help craft our branding and user experience. Next, as Chief Technology Officer, I built systems to expand our offerings beyond altMBA to over a dozen online workshops. The Marketing Seminar and The Creative's Workshop each went on to become best-selling books after they were developed as workshops.

In 2020, Seth sold altMBA and Akimbo, and I learned firsthand the challenges a leader faces. I was one of two long-time employees who bought the business. After three years, we realized the two brands deserved to stand on their own. I spun-off altMBA into a new organization, altMBA LLC, which I own and operate.

We wouldn't be where we are today if it weren't for the many folks who contributed along the way. It's with them in mind that I'm committed to building this vision for altMBA:

I'm committed to continuing altMBA's work of providing a community that's curious, open and respectful. A place where people are generous. Where we speak from our own experience, and honor confidentiality. Where we make space for each other because we know we're better together. A place where we can do the work without needing to be articulate all of the time. A place where we can disagree without shaming or blaming. A place that acknowledges the difference between intent and impact.

When I'm not at work you'll find me hiking with my family, playing board games, or reading science fiction. I'm here to help build the altMBA's impact and connect with folks who share my passion for learning, games, technology, and making a difference.