Laura Boero

Digital Marketing Coordinator at Altra Running, a VF Company

Laura Boero is a digital marketing professional currently serving as the Digital Marketing Coordinator at Altra Running since March 2021, after previously holding the roles of Digital Marketing Specialist and eCommerce & Digital Marketing Trainee. In this capacity, Laura orchestrates comprehensive EMEA digital campaigns across various platforms, drives email and CRM strategies, and manages organic social media efforts to enhance brand presence. Laura's earlier experience includes positions as an Account Executive and Marketing Intern at Yay!Starter Marketing, where responsibilities encompassed social media management, content creation, and SEO implementation. Laura also served as a Communications Assistant at INTIMA magazines and as a Marketing Intern at TRYATEC, contributing to market research, content development, and client management. Laura holds a Bachelor's degree in Public Relations with Marketing from the University of Greenwich and a high school diploma in English Language and Literature from Liceo Linguistico Augusto Monti.

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