Jay Zapko

MD & GM, Helix Innovations

Jay Zapko is Managing Director and General Manager of Helix Innovations LLC, the business unit that manufactures and markets on! nicotine pouches to adult consumers 21+.

Before assuming his current role, Jay was the Managing Director of the Smokeable Account Team in Consumer & Marketplace Insights. In this role, he oversaw forecasting, market ...

Roles at Altria Group

  • MD & GM, Helix Innovations

    Current role

By clicking "Continue" or continuing to use our site, you acknowledge that you accept our Privacy Policy and Terms of Use. We also use cookies to provide you with the best possible experience on our website.