Amadeh Laziz Company started its activity in 2000 in the production and distribution of ready & semi ready food products in Iran and neighboring countries. In 2006 Amadeh Laziz exclusive brand, Elite, was stabilized in the region and is currently the market leader of ready food in this territory. After such great success, Amadeh Laziz expanded its activity and product variety and has reached 9 brands (Elite, Copa, Fit & Fun, Aroma, Tempo , Tam Tam , Molinari and Amadeh Laziz) and more than 300 products including the ready soups, seasonings, olive oil, coffee, noodles, bouillons and confectionery.

Food & Beverage

Manufacturing

Retail

Amadeh Laziz

Amadeh Laziz's headquarters in Tehran, Islamic Republic of Iran

Alinasr Naraghi

Mahla Madani

Sina Aflaki

Hossein Moghiseh

The Marketing and Sales team at Amadeh Laziz is responsible for driving brand awareness and sales growth across the company's diverse portfolio of ready and semi-ready food products. They develop and execute strategic marketing initiatives, manage advertising campaigns, and maintain strong relationships with retail partners to optimize product distribution. Additionally, the team analyzes market trends and consumer insights to inform product positioning and enhance the overall customer experience, ensuring the continued success of the Elite brand and its associated products across the region.

Marketing and Sales

The Information Technology and Development team at Amadeh Laziz is responsible for advancing the company's digital infrastructure and enhancing operational efficiency. This team develops and maintains software solutions, manages data analytics to inform business decisions, and oversees IT projects to ensure seamless integration of technology across the organization, all while supporting the growth of the brand’s diverse product line.

Information Technology and Development

The Human Resources and Administration team at Amadeh Laziz is responsible for managing employee relations, recruitment, and compliance with labor laws, ensuring a positive workplace culture that aligns with the company’s growth. They support operational efficiency by overseeing administrative functions, coordinating training programs, and facilitating communication across departments to enhance employee engagement and performance.

Human Resources and Administration

The Leadership Team at Amadeh Laziz sets the strategic direction and vision for the company, driving innovation and growth across its diverse product lines. Comprising key executives like the CEO, Group Chief Tech Officer, and Vice President of Sales and Marketing, the team collaborates to enhance operational efficiency, expand market presence, and ensure the brand remains a leader in the competitive ready food sector. They are instrumental in decision-making processes that impact both short-term performance and long-term sustainability.

Leadership Team

The Quality Assurance and Control team at Amadeh Laziz ensures that all food products meet the highest safety and quality standards. They oversee the implementation of quality management systems, conduct rigorous testing and inspections, and address any quality-related issues throughout the production process. This team plays a vital role in maintaining the company’s reputation for excellence in food production and consumer trust in its diverse range of products.

Amadeh Laziz

Org chart

Teams

Marketing and Sales

Information Technology and Development

Human Resources and Administration

Leadership Team

Quality Assurance and Control

HR Team

Offices

Amadeh Laziz

Org chart

Teams

Marketing and Sales

Information Technology and Development

Human Resources and Administration

Leadership Team

Quality Assurance and Control

HR Team

Offices

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