Elena M.

Elena M. has a diverse range of work experience in product marketing. Elena currently holds the position of VP Product Marketing at Amaze, a company focused on creating a world where creators are also successful business people. Elena's responsibilities at Amaze include overseeing Spring for Creators, a social commerce platform that allows creators to design, create, and sell products without any upfront investment.

Prior to their current role, Elena worked as an Expert in Residence at Product Marketing Alliance, where they trained product marketers to obtain their Core PMM certification. Product Marketing Alliance is a well-established community for product marketers with over 20,000 members worldwide.

Before that, Elena served as the Director of Product Marketing - Mobile & Marketing Solutions at GoDaddy. Elena was responsible for leading product marketing strategies for mobile and marketing solutions.

At TrueMotion, Elena held the position of Director of Product Marketing. TrueMotion is a mobile SaaS platform that uses AI and Machine Learning to generate telematics data and driving behavior insights. Elena joined the company with the goal of ramping up the Product Marketing function and providing product clarity both internally and externally.

Elena also worked at Canva as a Senior Product Marketing Manager, where they played a key role in developing the e-commerce presence, positioning, and messaging strategies for the Print business unit. Elena led various initiatives to drive adoption, monthly active users, and revenue growth.

Prior to Canva, Elena had multiple roles at MOO, a SaaS platform empowering entrepreneurs and SMBs to brand and promote their business with custom print products. Their positions at MOO included Senior Global Product Marketing Manager - Sales Strategy, Senior Global Product Marketing Manager - Growth, and Global Product Marketing Manager - Product Owner. In these roles, Elena launched new products and SaaS packages, drove market expansion and segment penetration, and built the Product Marketing function from the ground up.

Elena started their career at Microsoft as a Global Product Marketing Manager, focusing on go-to-market strategies and customer marketing. Elena later joined Nokia, where they held various roles, including Global Product Marketing Manager - GTM & Customer Marketing and Global Retail Marketing Manager - Consumer and Partner Experience. At Nokia, Elena was responsible for creating compelling consumer experiences and stories to promote Nokia's products and solutions across retail formats and partner operators.

Overall, Elena M. has demonstrated their expertise in product marketing through their diverse work experiences in various industries and their ability to drive growth and develop effective marketing strategies.

Elena M. has pursued various educational opportunities throughout their career. Elena obtained certifications and completed courses in different fields to enhance their skills and knowledge.

In terms of formal education, Elena attended the Alta Escuela de Moda de Giovanna Pagliai Artymoda, where they earned a Bachelor of Fine Arts (BFA) degree in Fashion Design. Elena also attended the Madrid School of Art, where they acquired an Associate's degree in Graphic Design, Advertising, and Illustration.

To further expand their expertise, Elena pursued additional certifications and courses. Elena completed the Core Product Marketing program and obtained the degree of Messaging Master from the Product Marketing Alliance. Elena also became Pragmatic Certified as a Product Marketer (Level 4) from the Pragmatic Institute. Additionally, they completed a course on Design Thinking for Innovation at the University of Virginia Darden School of Business and earned a certificate in Marketing Campaign Management from the IE Business School.

Elena's commitment to continuous learning is demonstrated through their various certifications. These include becoming Pragmatic Certified as a Product Marketer and reaching the Level IV certification from the Pragmatic Institute. Elena also obtained certifications in Growth Hacking Foundations, Storytelling with Shane Snow, Strategic Thinking, and Leading without Formal Authority through LinkedIn. Furthermore, they completed the Inbound Marketing course provided by the HubSpot Academy.

Overall, Elena M. has an extensive education history, encompassing degrees, certifications, and courses across fashion design, graphic design, advertising, illustration, product marketing, design thinking, marketing campaign management, growth hacking, storytelling, strategic thinking, and inbound marketing.