Subani Rai is an experienced marketing professional currently serving as the Product Marketing Lead for Alexa Smart Home at Amazon, where responsibilities include designing and implementing innovative go-to-market strategies to enhance customer adoption of Smart Home solutions. Prior roles at Amazon include Senior Product Marketing Manager for 3P Financing, where Subani launched the first two financing products, and Marketing Manager, where Subani established a content marketing team for Amazon India. Prior to Amazon, Subani worked as Associate Account Director at Reprise Media, focusing on business development and digital marketing strategies for key clients. Subani holds a Post Graduate Diploma in Advertising and Public Relations from the Indian Institute of Mass Communication and a B.A. in English Honors from Delhi University.