Anu Sirkiä

Anu Sirkiä is the VP, Communications at Amer Sports. Anu has over 20 years of experience in communications and has held senior positions at various companies.

Anu started their career as a Communications Consultant at Kreab Worldwide. Anu then moved to Viestintä Oy Preemio, where they were a Senior Consultant and Partner. After the company was acquired by Infor Consulting Oy, they became the Communications Director, Internal Communications.

In 2011, Anu joined Lemminkäinen Oyj as the Director of Shared Communications Services. Anu then moved to Aalto University Executive Education Ltd. in 2012, where they held various positions including Head of Communications and Marketing, and Executive Director of Asia Pacific. In 2017, they became the Head of New Ventures and Partnerships.

Anu has a broad range of experience in communications, and their experience will be a valuable asset to Amer Sports.

Anu Sirkiä has a BBA from Haaga-Helia University of Applied Sciences, a Master of Business Administration (MBA) from Aalto University, and a Certificate for the Strategy in the Age of Digital Disruption from INSEAD. Anu also participated in the KONE Winning with Customer Leadership program at IMD.

Anu Sirkiä reports to James Zheng, Board Executive Director & CEO. They are on a team with Sebastian Lund - Chief Human Resources Officer, Jutta Karlsson - General Counsel, and Franco Fogliato - President & CEO, Salomon.