American Eagle’s Asia-Pacific Headquarters was founded in 1999 by Stephanie Sun (CEO) and Elsa Wey (President) in what is considered the Silicon Valley of Taiwan - HsinChu Science Park. The company, Eagle Educational & Cultural Enterprises, Ltd. (EECE) was established with the vision of improving Asia’s English education to increase the competitive advantage of Asian students in the global world.
Shortly after the establishment of EECE a partnership was created with McGraw-Hill, a renowned American publishing company, to uphold the promise of providing quality English curriculum. Eagle’s commitment and dedication to continuously improving its curriculum has kept it on the leading edge of the ESL sector.
EECE is here to reinvent the public’s view on English education. Traditionally, English has always been considered a subject students learn at school, where rote memorization of vocabulary was more important than the spoken application of these words. Since the establishment of EECE, the company has been trying to reintroduce English as a language rather than simply a school subject. We believe that English is a language people should use to express opinions and to share ideas. Without the ability to apply the English language in our everyday interactions with English speakers, the purpose of learning a new language would be lost.

American Eagle Institute - China

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