Season Holland

Senior Director, Acquisition Integrations at American Water

Season Holland has extensive experience in customer insights, marketing operations, and research spanning over two decades. Currently serving as Senior Director of Acquisition Integrations at American Water, Season Holland has successfully optimized customer survey programs, introduced Net Promoter Score methodology, and significantly reduced annual survey costs. Previous roles include Senior Director of Marketing Operations and Analytics at SkillSurvey, where Season Holland enhanced Salesforce functionality and increased lead conversions. As Vice President of Research & Product Development at YouGov, Season Holland launched a large-scale consumer survey and managed custom research projects for major hospital organizations. Season Holland's early career included leadership positions at Roger Green and Associates, contributing to improved operational efficiencies and significant revenue growth. Season Holland holds a Bachelor of Arts in Political Science and French from Drew University.

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