Christine McCambridge

Christine McCambridge is the SVP of Delivery at Amify. Christine has over 25 years of experience in global commerce, retail strategy, and organizational change.

Christine began their career at Grey Group in March 2021 as the Global Executive Director of Grey Commerce. In this role, they were responsible for accelerating global commerce growth and organizational strategy for the high growth division. Christine led global teams to drive retail excellence across eCommerce and shopper marketing, and developed and accelerated the global growth strategy, talent acquisition, and organizational change to deliver on client growth marketing objectives.

In April 2018, Christine was promoted to Executive Director of Grey Commerce, where they continued to drive growth and innovation for the company. During their tenure at Grey Group, Christine was a subject matter expert and strategy consultant for key client challenges across eCommerce and omnichannel retailing, shopper behavior, and digital commerce ecosystems.

In March 2016, Christine left Grey Group to join POSSIBLE as the Director of Shopper and eCommerce. In this role, they were responsible for developing and executing shopper marketing strategies for clients across multiple channels. Christine also oversaw the eCommerce team and managed relationships with key retailers and marketplaces.

Before joining POSSIBLE, Christine was the Manager of Digital/Social Shopper Marketing and E-Commerce at ConAgra Foods. In this role, they were responsible for developing and executing digital and social media campaigns to drive sales of ConAgra products through various retailers.

Christine McCambridge has a Bachelor's Degree in Psychology from University of Michigan and a Master of Business Administration (MBA) in International Business from Xavier University.

They are on a team with Chris Mehrabi - Chief Product Officer, Brian MacDonald - Chief Strategy Officer, and Drew Hall - VP, Sales. Their manager is Ethan McAfee, CEO / Founder.