Byungkwon Rho

Byungkwon Rho is an experienced executive in the beauty and personal care industry, currently serving as President of AMOREPACIFIC's Daily Beauty Unit since June 2021. Previous roles include Senior Vice President for the same unit, overseeing brands such as RYO and Mise en scene. Rho's career at Procter & Gamble (P&G) spanned over 16 years, culminating as General Manager for New Business Development and Product Innovation in Asia, with responsibilities for new brand creation in key markets including China and Japan. Rho also held positions as Global Brand Director for Head & Shoulders and Regional Brand Director for both Head & Shoulders and WELLA. Rho holds a Bachelor’s degree in Business with a focus on Marketing from Seoul National University.