Yoon Sung Choi

Yoon Sung Choi is an experienced marketing and product development professional in the cosmetics industry. Currently serving as the Chief Marketing Officer for LANEIGE's Global Marketing at AMOREPACIFIC, Yoon has previously held significant leadership roles, including Vice President of Global Product Development for M.A.C at The Estée Lauder Companies, where responsibilities encompassed the Face Make Up and Skin Care Portfolio, as well as leading the Korea Innovation Hub and Global Satellite Product Development. Yoon also played a pivotal role as Vice President of Brand Development at Memebox Corporation, managing brands such as KAJA Beauty and I DEW CARE. Prior experience includes multiple positions at LVMH Perfumes & Cosmetics, where Yoon progressed from Associate Director to Senior Director of Global Product Innovation for BENEFIT COSMETICS, and earlier as Cosmetic Category Manager at Kiss Products. Yoon's educational background includes studies at Sookmyung Women's University and Emerson College, with a focus on Professional Studies and a specialization in Bobbi Brown's Make Up Artistry Program.