ampliFI Loyalty Solutions
Don Sheluga is a seasoned professional in loyalty and rewards programs, currently serving as Vice President of Product & Strategy at ampliFI Loyalty Solutions since January 2019. Previous roles include Advisor at DigitalBits Project and President/Owner of Spoon River Ventures LLC, focusing on loyalty consultancy. Don has extensive experience in leadership positions at Hertz, Points, BP, and American Airlines, where responsibilities ranged from managing loyalty operations and partnerships to driving business strategy and financial performance. With an MBA in Marketing from Cornell Johnson Graduate School of Management and a BA in Political Science from the University of Pennsylvania, Don has a strong educational foundation to support a career dedicated to innovation in loyalty programs.
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ampliFI Loyalty Solutions
ampliFI Loyalty Solutions is a data-driven, industry-leading loyalty and engagement provider, offering custom rewards programs for financial institutions nationwide. With over 25 years of innovative experience, ampliFI delivers branded loyalty programs for credit and debit cards tailored to financial institutions. Being a pure loyalty program provider, ampliFI is provider agnostic, giving clients flexibility to integrate into their existing processing relationships. ampliFI’s robust and innovative solutions include a suite of real-time rewards, unique earning and redemption opportunities, total relationship rewards, and full cardholder support. ampliFI gives issuers the power to customize and manage their program to align with their market strategies and provides data analytics that highlights performance and engagement insights on cardholder behavior to drive positive ROI. The company is headquartered in Naperville, IL, with an on-site customer contact center, as well as PCI compliant operations. ampliFI is influencing and supporting over 10 million cardholders. ampliFI is Visa’s exclusive domestic provider for loyalty.