Don Sheluga

Don Sheluga is a seasoned professional in loyalty and rewards programs, currently serving as Vice President of Product & Strategy at ampliFI Loyalty Solutions since January 2019. Previous roles include Advisor at DigitalBits Project and President/Owner of Spoon River Ventures LLC, focusing on loyalty consultancy. Don has extensive experience in leadership positions at Hertz, Points, BP, and American Airlines, where responsibilities ranged from managing loyalty operations and partnerships to driving business strategy and financial performance. With an MBA in Marketing from Cornell Johnson Graduate School of Management and a BA in Political Science from the University of Pennsylvania, Don has a strong educational foundation to support a career dedicated to innovation in loyalty programs.