Jofi Alexander is an experienced professional in business intelligence, data warehousing, and cloud planning solutions, currently serving as the Anaplan GTM Lead for the Middle East and Major Account Director at Anaplan since May 2018, where efforts focus on maximizing value for Major Accounts. Previously, Jofi worked at Salesforce as an Enterprise Account Executive for the Marketing Cloud across Eastern Europe, the Middle East, and Africa from July 2015 to May 2018. Career highlights include roles as Retail Solutions Director and Northern European Sales Director at IRI, where Jofi leveraged technology and analytics to drive growth for retail clients, as well as experience in sales and marketing leadership at Maxima Holdings plc, inGroup, Oracle Corporation, and IRI Software. Jofi holds an MBA from the University of Reading, an MSc in Information Management from Lancaster University, and a BA in Business Computing from the University of Sunderland.