Adrianna Dalpiaz

VP, Account Services at ANDERSON Advertising & Public Relations

Adrianna Dalpiaz has been working in advertising and public relations for over a decade. Adrianna started their career at Off Madison Ave in September 2011 as a Senior Account Manager. In this role, they were the lead point of contact and brand steward for the agency's largest integrated account, the Arizona Office of Tourism. This role included a special emphasis on strategic planning, innovative marketing (including traditional, experiential, digital, email and PPC) and constant results optimization. Adrianna managed the $7M budget and day-to-day marketing and advertising needs for this client, in addition to their website redesign project and six multi-level campaigns throughout the year. Each program, project and/or campaign touched every department at the agency, which required their to be incredibly organized and nimble, open with their communications, transparent with progress, process focused and strategic in order to bring each element together in the most integrated way.

In November 2015, Adrianna Dalpiaz joined ANDERSON Advertising & Public Relations as VP of Account Services. In this role, they are responsible for managing thebrand representation and communication as well as planning ongoing team building events for the agency's internal marketing team. Adrianna is also responsible for day-to-day client communication, annual marketing and strategic planning for all marketing efforts, ongoing brand stewardship and quality assurance for all client work and communications, cross-department collaboration, project management (this includes robust web projects and process implementation), providing support at industry related events from attendance to award submissions to consultation on sessions, ensuring client growth and retention through additional projects and organic opportunities, reporting, analysis and optimization, billing, forecasting and invoicing, and management of the account executive also assigned to the Arizona Office of Tourism account.

Adrianna Dalpiaz has a Bachelor of Science in Public Relations and Journalism from Northern Arizona University. Adrianna also has certification from Google in Advanced Google Analytics and Google Analytics for Beginners.

They are on a team with Allie Fullmer - Associate Art Director, Sara Cody - Associate Creative Director, and Austin Kreitler - Digital Media Manager. Adrianna Dalpiaz reports to Ted Anderson, President.

Timeline

  • VP, Account Services

    Current role

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