Social Media Specialist

Marketing · Full-time · Global

Job description

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 200 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

Role Overview We are looking for a proactive and creative Social Media Specialist to join our Marketing team at the Animoca Brands headquarters in Hong Kong. 

As a Social Media Specialist, you will be responsible for creating, managing, and optimizing engaging content across various platforms to drive brand awareness, increase engagement, and support marketing initiatives. You will collaborate with other members of the social media team and the broader marketing team to broaden our organic reach.


  • Develop and publish compelling content across multiple social media platforms (X, Instagram, YouTube, TikTok) to engage our audience and amplify brand awareness
  • Specialize in managing Simplified Chinese localization efforts on X, ensuring language accuracy and cultural relevance
  • Collaborate closely with marketing and design teams to brainstorm innovative social media campaigns
  • Actively engage with our vibrant online community, efficiently responding to comments and inquiries
  • Capture the essence of Animoca Brands’ participation in events through photography for social media storytelling
  • Keep a pulse on competitor social media strategies and evolving industry trends
  • Inject creative insights and fresh ideas into our social media strategy during collaborative team sessions


  • A Bachelor’s Degree in Marketing, Communications, Business, or a related discipline
  • 1-2 years of experience preferred; fresh graduates are encouraged to apply
  • Demonstrated proficiency with social media platforms (X, TikTok, Instagram), either personally or professionally
  • A keen eye on emerging trends in social media, with the agility to adapt and implement these insights
  • Fluent in Mandarin (Simplified Chinese), showcasing strong linguistic capabilities
  • Outstanding communication and teamwork skills, thriving in a collaborative environment
  • A passion for photography and capturing moments will be considered advantageous
  • While prior knowledge of blockchain and Web3 technologies is a plus, an enthusiastic curiosity to learn and grow in this area is essential


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