Lihi Dar

Lihi Dar currently serves as the VP of Marketing and Sales at ANINA Culinary Art, a food tech startup focused on creating unique culinary experiences using upcycled vegetables. In this role since March 2022, Lihi is instrumental in promoting healthy, delicious, and sustainable meals in the ready meal category. Prior to joining ANINA, Lihi held positions at Nestlé from July 2016 to March 2022, including Marketing Manager, overseeing the Baby & Toddler food business, and Category Marketing Manager. Lihi holds a Bachelor's degree in Business Administration and Management from Reichman University and an MBA in Organizational Behavior Studies from The College of Management Academic Studies.