Dato’ Lim Aun Chuan started his career with Ann Joo Group as a management trainee in 2000 and served as the Business Development Executive for Anshin Steel Industries Sdn Bhd (“ASI”) in 2001. Dato’ Lim was seconded to Anshin Steel Processor Sdn Bhd (“ASP”) in the following year as its Operations Manager and progressed to become the General Manager and then, Executive Director in 2004. In the same year, he served also on the Board of Directors of the Group’s subsidiaries and then in 2008, was made the Head of Strategic Business Unit 4 of the Group. Dato’ Lim continues to assume a key role in the subsidiary companies of Ann Joo Group, namely Managing Director of ASP, Saga Makmur Industri Sdn Bhd and the Executive Director of ASI. Following the restructuring of Ann Joo Group in 2010, Dato’ Lim was made the Commercial Director for the Trading Division before moving to assume the role of Managing Director of Trading Division in September 2012 until current. Dato’ Lim took charge of the Sales & Marketing of the Group with effect from 2016 and officially with effect from 2017, Group Human Resources also came under his purview.