Hsiyuan Chen

Director Of Marketing Science at Annalect

Hsiyuan Chen has a diverse work experience spanning over several years. Starting in 2021, they worked at Annalect as the Director of Marketing Science. Prior to that, they served as a Senior Manager Analytics at Nielsen from July 2021 to October 2021. In this role, their responsibilities included providing insights and analytics solutions to senior stakeholders, conducting deep dive analyses, and designing scalable solutions to improve decision making. From 2018 to 2021, Hsiyuan worked at Nielsen Marketing ROI as Manager - Marketing Effectiveness. Here, they led marketing analytics projects, collaborated with clients, managed resource allocation, and ensured timely project completion. Hsiyuan's work experience also includes roles at the University of Chicago, where they worked as a Senior Manager, Senior Biostatistician, Data and research process manager / Biostatistics Analyst, and Research data assistant. In these positions, Hsiyuan was involved in various research and statistical analysis tasks, including managing research projects, conducting advanced statistical modeling, collaborating with researchers, and overseeing data collection and management.

Hsiyuan Chen has a diverse educational background. In 1998, they earned their Bachelor of Arts (B.A.) degree in Political Science and Government from National Taiwan University. Following this, they pursued further studies at the University of Chicago, where they engaged in Professional Development in Applied Statistical Modeling. Later, from 2005 to 2007, they obtained a Master of Public Policy degree from the Harris School of Public Policy at the University of Chicago, specializing in Public Policy Analysis. Hsiyuan Chen's academic journey culminated at the University of Chicago Booth School of Business, where they completed their Master of Business Administration (MBA) between 2015 and 2019. Throughout their MBA studies, they developed expertise in General and Analytic Management, Econometrics and Statistics, and Marketing Management.

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