Juliana Horta Cubillos

Juliana Horta Cubillos has a diverse work experience. Juliana is currently working as a Marketing Science Analyst at Annalect since August 2021. Prior to that, they worked at Hexagon Data as a Project Manager from April 2021 to July 2021, where they coordinated activities and responsibilities for clients such as Coca-Cola México, Alsea México, Unilever México, and Scotiabank México.

Before these roles, Juliana worked at Annalect as a Marketing Science Manager from June 2019 to April 2021, and as an SNA Consultant from September 2015 to June 2019. Juliana also served as a Data Scientist at BrandScience from January 2014 to August 2015.

Juliana'searlier work experiences include being an Ejecutiva de Análisis y Reportes at Kantar IBOPE Media from March 2012 to December 2013, where they provided specialized consultancy and strategic analysis for clients such as V+TV, El Tiempo, Canal RCN, Canal Caracol, and GO Guía del Ocio. Juliana analyzed qualitative and quantitative data, studied market trends, and conducted media consumption analysis.

Juliana also worked at Mediawise as an Urban Life Hunter from September 2011 to March 2012, where they conducted qualitative analysis, generated insights, and produced reports on offline and online media consumption. Additionally, they were responsible for generating data for the general media report of Onmicom Colombia 2012.

Juliana began their career as an Analyst Junior II at Grupo SIS S.A. from March 2008 to January 2011.

Overall, Juliana Horta Cubillos has experience in marketing science analysis, project management, data science, strategic analysis, and media consumption analysis.

Juliana Horta Cubillos has a diverse education history, with a range of certifications and degrees in various fields. Juliana began their education in 2007 at Universidad Central in Colombia, where they pursued a degree in Publicista with a focus on Estrategia Comercial y de Medios. Juliana completed this degree in 2012.

In 2019, Juliana enrolled in a leadership program at CESA, where they earned a Diploma in Liderazgo. Juliana then pursued further education in project management, completing a course in Gestión ágil de proyecto at Crehana in 2021. That same year, they also completed a course in Marketing Digital at Geekboss and another course in SCRUM: Gestionando equipos de trabajo at Crehana.

Apart from their degree and courses, Juliana has obtained several certifications. In 2021, they received the Adobe Professional - Adobe Analytics Business Practitioner certification from Adobe. In 2022, they obtained two certifications from Google: the Google Analytics Individual Qualification and the Certification in Medición de Google Ads.

Additionally, in 2012, Juliana attended a media class at Ibope Media, where they gained knowledge and familiarity with Ibope tools and audience metrics.

Overall, Juliana Horta Cubillos has a strong educational background with a focus on advertising, leadership, project management, and digital marketing.