Rachael Robins

Rachael Robins has a diverse work experience spanning multiple companies and roles. Rachael most recently worked as a Product Owner at Annalect starting in 2023. Prior to that, they were a Martech Product Owner at Nano Home Loans from June 2021 to October 2022.

From 2020 to 2021, Rachael worked at Merkle as a Solution Consultant and then transitioned to the role of Senior Implementation Consultant. Before that, they were a Senior Implementation Consultant at Amicus Digital, a Merkle Company, from June 2019 to October 2020.

Rachael also has experience at Amicus Digital as an Implementation Consultant from November 2017 to June 2019 and as a Technical Account Manager from October 2016 to October 2017. Rachael specialized in Salesforce Marketing Cloud platform integrations and managed and supported existing accounts.

Prior to their time at Amicus Digital, Rachael worked as a Campaign Delivery Specialist at Woolworths Limited for a few months in 2016. Rachael was responsible for building and executing multi-channel campaigns and initiatives.

Before Woolworths, Rachael was a Digital Marketing Manager at Bauer Media Group from October 2014 to July 2016. In this role, they drove the development and execution of mobile, partnerships, and digital marketing strategy. Rachael also managed email sends, monitored digital analytics, conducted post-campaign evaluations, and executed marketing campaigns.

Rachael's earlier experience includes roles as a Group Marketing Coordinator at StayWell Hospitality Group from June 2011 to October 2014 and as a Marketing Assistant at RFI Pty. Ltd from September 2009 to June 2011.

Rachael Robins has a Bachelor of Arts degree in Sociology of Media, which they obtained from Macquarie University. Rachael completed their degree from 2006 to 2009.

In 2020, Rachael attended the Institute of Data for a Data Science & Artificial Intelligence Program.

In addition to their formal education, Rachael has obtained several certifications. In 2016, they became a Salesforce Certified Marketing Cloud Email Specialist. In 2018, they obtained the Salesforce Certified Marketing Cloud Consultant certification. In 2019, Rachael achieved several certifications including Salesforce Certified Pardot Specialist, Salesforce Certified Pardot Consultant, Salesforce Certified Marketing Cloud Developer, and Datorama Admin Specialist. In 2019, they also obtained the Salesforce Certified Marketing Cloud Administrator certification. Rachael'smost recent certification is the AWS Certified Cloud Practitioner, which they earned in 2020.