Senior Demand Generation Manager, Campaigns (redwood City)

Company Description: Anomali, a world-renowned platform leader in Security Operations, supercharges SecOps by fusing Lightspeed Security Analytics, Industry-Leading Cyberthreat Intelligence (CTI), AI-based automated threat hunting, alert orchestration, automated threat detection and incident response (TDIR) blocking, community intelligence sharing, exposure management, and dark web protection. Transforming CISOs into superheroes and analysts into SOC terminators.   Anomali's Platform offers: “Match” Next-Gen SIEM, “Lens” AI Threat Hunter, “ThreatStream” TIP, Anomali Integrator, Anomali ISAC, Anomali Attack Surface Management, and Anomali Digital Risk Protection, infused with Anomali AI.    Anomali bridges the gap between point solutions (EDR, NDR, SSE, RMM, CAASM, etc.) and replaces legacy SIEMs at 50% the cost, giving analysts easy-to-use tools that enable lightspeed detection & response. Anomali addresses the global shortage in cyber talent by empowering analysts to contain, eradicate, and block threats in seconds without complex SIEM queries, manual blocks, or long investigations.    Anomali delivers as a proprietary platform and disruptor to the security analytics world.  Anomali can search billions of logs in seconds, correlating tens of millions of IoCs and IoAs across years of telemetry and logs often deleted or moved to cold storage.  At every point across the cyber kill chain, Anomali supercharges the SOC to detect, contain, and eradicate threats before organizational impact.    Job Description: The Senior Demand Generation Manager, Campaigns is responsible for planning, executing, and optimizing multi-channel marketing campaigns to generate demand, attract new customers, and nurture existing leads throughout the customer journey. This role is crucial for driving revenue growth and brand awareness.   Responsibilities: o Develop and execute comprehensive demand generation strategies and campaigns to meet lead generation and revenue targets for new business and renewals. o Create and manage integrated marketing campaigns across various channels, including email marketing, content marketing, webinars, etc. o Collaborate with the content team to develop compelling and relevant content for campaigns. o Conduct market research to identify target audiences and segment leads for personalized campaigns. o Collaborate with sales teams to align marketing efforts with sales goals and provide support with lead qualification and nurturing. o Monitor and report on the ROI and effectiveness of demand generation campaigns. o Stay updated on industry trends and best practices to implement innovative strategies.   Qualifications Required Skills/Experience:

o BA/BS in marketing, communications, journalism or a related discipline o 5+ years experience managing complex global demand generation campaigns for SaaS products addressing an enterprise customer base o Proven track record of successfully executing and optimizing multi-channel marketing campaigns. o Proficiency with SalesForce, Marketo and ABM tools is highly preferred o Prior experience within the cybersecurity industry is highly preferred o Strong analytical skills with the ability to use data-driven insights to make informed decisions. o Excellent communication and project management skills. o Team player with the ability to collaborate effectively across departments. o Excitement and passion for Technology and Demand Generation o This position is not eligible for employment visa sponsorship.  The successful candidate must not now, or in the future, require visa sponsorship to work in the US. o This is a hybrid position at our Redwood City, CA office location (3 days/week onsite)