Rakhi Parsai

Rakhi Parsai is an experienced marketing and communications professional with a focus on influencer marketing and corporate communications. Rakhi is currently serving as the Sr. Manager of Marketing & Communications at Anveya Living Pvt. Ltd., where they lead the PR & Influencer Marketing division for the company's brands. In this role, Rakhi is responsible for planning, executing, and strategizing influencer-led marketing campaigns, as well as incorporating new ideas and channels for influencer marketing. Rakhi also plays a key role in content marketing and works towards achieving strategic growth objectives.

Before joining Anveya Living, Rakhi worked as an Influencer Marketing Professional from September 2019, though the details of the role and company are not specified.

Prior to that, Rakhi held the position of Manager Corporate Communications at FirstCry.com & Xpressbees from December 2014 to September 2017. Here, they worked independently to create synergies between the company's goals, brand positioning, and stakeholder perception. Rakhi also managed and enhanced brand perception through public relation mandates, thought leadership positioning, crisis communication, media relations, and content generation. Rakhi had additional responsibilities in managing media and agency relations, as well as building strategic alliances with various brands.

Rakhi's previous experience includes managerial roles in Brand Communications at Madison World, where they focused on new business development and making the branch a profit center. Rakhi also worked as an Account Manager at Eulogy! and as a Senior Account Executive at Edelman, where they gained valuable experience in the field of public relations and communications.

Rakhi started their career as a Senior Associate at Ketchum Sampark from April 2009 to July 2011 and as a Management Intern at Adfactors PR in April 2008 to June 2008.

Overall, Rakhi Parsai has a diverse work experience in marketing and communications, with a strong focus on influencer marketing, corporate communications, brand positioning, and public relations.

Rakhi Parsai attended ISB&M Pune from 2007 to 2009 where they obtained a PGDCM degree in Public Relations.