Jasmin Hößle

Senior Lifecycle Marketing Manager at AnyDesk Software

Jasmin Hößle has a diverse range of work experience in marketing and communication roles. Jasmin is currently working as a Senior Lifecycle Marketing Manager at AnyDesk Software, where they are responsible for developing and implementing communication strategies to retain customers. Jasmin also focuses on managing the customer experience and journey, including onboarding, retention, and advocacy. Prior to this role, Jasmin worked as a Customer Communication Manager at AnyDesk Software, where they designed and executed CRM and email strategies and optimized the customer journey based on customer personas. Jasmin also implemented automated nurture programs and provided recommendations to various teams based on data analysis.

Before joining AnyDesk Software, Jasmin worked at HARMAN International as a Coordinator for Training, Incentive & Dealership Experience, where they managed training programs and incentives for dealerships. Jasmin also served as a Working Student in Connected Car Marketing, contributing to marketing efforts related to connected car technologies.

Jasmin also gained experience at zet:project. GmbH as a Working Student in Event Management and at HARMAN International as a Working Student in Public Relations. Jasmin was involved in various tasks related to event management and public relations strategies. Additionally, Jasmin completed a Bachelor Thesis on the development of an online PR strategy for JBL during their time at HARMAN International.

Jasmin began their career as an Intern in Marketing & Sales at Corteco GmbH (Freudenberg Group), where they gained valuable experience in marketing and sales. Overall, Jasmin Hößle has demonstrated their expertise in marketing, communication, customer experience, and project management throughout their career.

Jasmin Hößle pursued their education in a systematic manner, starting with their Bachelor's degree in International Management. Jasmin attended HS Karlsruhe Technik und Wirtschaft from 2011 to 2016 and successfully earned a Bachelor of Applied Science (B.A.Sc.) degree during this period.

Building upon their undergraduate studies, Jasmin Hößle then pursued a Master's degree in Management. Jasmin attended the University of Hohenheim from 2016 to 2019, specializing in Management. Consequently, they obtained a Master of Science degree in this field of study.

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