Betül Gül

Betül Gül has a diverse work experience in various roles and industries.

Betül currently works at Anzu.io as an Account Management Lead for the EMEA region. Anzu.io is a leading in-game ad solution provider that prioritizes player experience and helps advertisers engage with audiences programmatically. Betül is responsible for managing accounts and ensuring successful partnerships with brands and agencies.

Prior to their current role, Betül worked as a Senior Account Manager at AdColony, a digital marketing company under Digital Turbine. Betül held multiple positions within AdColony, including Team Lead of Account Management for Brand & Programmatic in the EMEA & LATAM regions. Betül also served as a Senior Client Solutions Manager and Account Manager, responsible for managing client relationships and driving brand success.

Betül also has experience as an Ambassador for Women in Games, an organization that supports women in the gaming industry. In this role, they promote inclusivity and diversity in the gaming community.

Before entering the digital marketing industry, Betül worked at TFI Lodestar as a Finance Administrator and Office & Sustainability Executive. Betül also worked as a Project Assistant at the same company.

In the earlier stages of their career, Betül gained valuable experience through internships at PepsiCo and Unilever. At PepsiCo, they worked as an Insights & Category Management Intern, focusing on increasing retailer engagement and conducting field surveys. At Unilever, they worked as a Customer Marketing Intern, where they conducted research and developed digitalization solutions for in-store marketing.

Betül's first internship experience was at EuroChem, a global agrochemical company, where they worked as a Sales and Logistics Intern. In this role, they conducted a regional potential analysis for different fertilizers in Turkey.

Overall, Betül Gül has a strong background in account management, brand partnerships, and digital marketing, with a focus on the gaming industry. Betül also has experience in finance, project management, and market research.

Betül Gül obtained their Master's Degree in Sustainability, Entrepreneurship, and Design from Brunel University London from 2016 to 2018. Prior to that, they completed their Bachelor's Degree in Industrial Engineering from Koç University, where they also pursued a Minor in Business Administration from 2011 to 2016. In addition, they attended the University of Sussex in 2015-2016, where they received a Bachelor of Business Administration (BBA) focusing on Business, Management, and Economics. Before their university studies, Betül Gül briefly pursued a degree in Medicine at Ondokuz Mayıs Üniversitesi from 2009 to 2010 but dropped out. Betül completed their high school education at Izmir Fen Lisesi, specializing in Science, from 2005 to 2009.