Peter Pritchard

Peter Pritchard is a seasoned executive in the pet and agricultural sectors, currently serving as Chief Executive Officer at Fressnapf Holding SE since July 2024 and Chairman at Agrifarma S.p.A. since June 2022. Pritchard holds various other leadership roles, including Remuneration Committee Chair and Non Executive Director at AO, Non Executive Director at Motability Operations Ltd, and Non Executive Director at The Nutriment Company. Additionally, Pritchard is an investor and Chair of the Advisory Committee at BIOME9, an AI-driven gut microbiome testing service for dogs, along with being a Seed Investor in WOOF&BREW. Previous roles include Group Chief Executive Officer at Pets at Home from March 2018 to June 2022 and CEO Retail from 2011 to 2018. An early career included a position as Buying Director at Wilko from 2009 to 2011. Pritchard holds a Master's degree in Business Administration and Management from the University of Stirling, earned between 1995 and 1999.