George E. Prine III

George E. Prine III currently serves as the General Manager of Populus Hotel with Aparium Hotel Group, the first U.S. carbon positive hotel, since November 2023. Prior to this role, George held the position of General Manager at The Armstrong Hotel for The Yarrow Group, focusing on market repositioning and creating culinary concepts that enhanced revenue over a three-year period. George also founded and operated Dig Design, a leading design firm for upscale residential and corporate projects, and managed Discover Hospitality, providing comprehensive management solutions for luxury and boutique hotels. Previous experience includes notable positions at Le Méridien Hotels & Resorts, Great Wolf Lodge, and various roles within Hilton, highlighting extensive expertise in hotel management, marketing, and operational leadership. George holds a Bachelor of Science degree in Business from the University of Colorado Boulder.