Juan Diego Ortiz de Orué is an experienced professional in sales and business analysis within the flat steel and automotive industries. Currently serving as Automotive Sales Manager and Senior Business Analyst at Aperam since August 2017, Juan Diego focuses on market behavior analysis and negotiation of significant contracts with major clients such as Whirlpool and Honda. Prior experience includes roles as Key Account Manager in both the automotive and industrial markets at Companhia Siderúrgica Nacional, where responsibilities encompassed strategic customer management and cash flow analysis. Earlier internships in logistics and controlling provided foundational experience that supports a strong educational background, with an MBA from Duke University and a degree in Industrial Engineering from FEI. Juan Diego is recognized for exceptional communication skills and effective customer prospecting abilities.