Heather Salerno

Chief Marketing Officer at Appcast

Heather Salerno is the Chief Marketing Officer at Appcast. Heather has over 20 years of experience in marketing, product marketing, and corporate development. Heather has a proven track record of building and leading successful teams, achieving revenue goals, and developing successful marketing programs.

Heather began their career as a Corporate Development Manager at the Seattle Symphony, where they raised more than $750,000 in cash and in-kind contributions from corporate donors. Heather then joined CEB (now Gartner) as an Associate Director of Relationship Management. In this role, they were responsible for managing relationships with CEB's clients, many of whom were Fortune 500 companies.

In 2009, Heather was promoted to Lead, Product Marketing for CEB's HR division. In this role, they were responsible for developing and executing marketing plans for CEB's HR products and services. Heather was successful in increasing sales and awareness of CEB's HR products and services.

In 2017, Heather joined Gartner as Vice President of Marketing. In this role, they built a new team of 20 from inherited and recruited staff; engaged, developed, and retained talent. In their first year at Gartner, Heather achieved 117% of marketing-generated revenue goal via demand generation. Heather also created messaging and sales materials to launch new Gartner business products and developed a program to collect and produce Client Success Stories. In 2019, Heather relocated to Gurgaon, India to build an Integrated Marketing team to drive scale.

Heather is a proven leader with a passion for marketing and building successful teams. Heather has a proven track record of achieving revenue goals and developing successful marketing programs.

Heather Salerno has a Bachelor's degree from Brown University and a Master of Social Work - MSW from Simmons University.

They are on a team with Tom Chevalier - Chief Product Officer, Chris Cummins - Chief Revenue Officer, and Dzmitry Nikitsin - CTO. Heather Salerno reports to Christian Forman, Founder & CEO.

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