Bradley Chen

Bradley Chen is a seasoned professional with a diverse background in strategy, academia, and health systems economics. Currently serving as the VP of Strategy at Appier since August 2022, Bradley is responsible for corporate strategic planning, pricing, and new business development. In parallel, Bradley has been an Adjunct Associate Professor and held various professorial roles at National Yang Ming University since May 2015. Previously, Bradley held the position of Taiwan Country Manager and Vice President of Asia Strategy at Rakuten Medical from February 2019 to July 2022 and worked as an Engagement Manager at McKinsey & Company from August 2011 to March 2015. Bradley's academic credentials include an MPH and SD in Health Systems Economics from Harvard University and an MD from National Taiwan University.