Carlos Quiroga Isaac

UX Researcher at Applause

Carlos Quiroga Isaac has a diverse range of work experience in the field of UX research and project management. Carlos started their career at Idee as a project manager, where they collaborated with stakeholders to identify research opportunities and analyzed the market for a pet food project. Carlos then worked at the Secretaría del Trabajo y Previsión Social as a researcher, where they conducted qualitative and quantitative data analysis to identify the ideal certification for each company. Carlos also worked at Fomento Social del Gobierno del Estado de Queretaro as a user researcher, designing social programs for senior citizens and conducting user research using various methods.

Carlos further expanded their UX research skills at Panadería Tradicional Queretana SA de CV as a commercial manager, where they distributed and positioned the product in multiple stores and trained a sales team. Carlos then joined Universidad Tecmilenio as a chair professor, teaching anthropology, culture, and social conscience while utilizing qualitative and quantitative research methods.

In more recent roles, Carlos worked as a UX researcher at Bnext, providing app personality through user investigation and employing qualitative and quantitative methods to understand user needs. Carlos also worked at Usaria as a UX researcher, leading the Peepal-WhatsApp international project and conducting qualitative research for the WhatsApp application's new tool. Currently, Carlos is employed at Applause as a UX researcher, conducting research to improve products within the Meta catalog, such as Instagram and Messenger. Carlos focuses on international projects and utilizes qualitative information and analysis techniques.

Carlos Quiroga Isaac completed their Licenciatura in Antropología Social from Universidad Autónoma de Querétaro from 2007 to 2011. In 2020, they attended a workshop on Netnografía (Etnografía Digital / Digital Ethnography) at FLIPA Consultoría Antropológica, focusing on research methodology and quantitative methods. Additionally, they obtained a certification in UX Research y Journey Map from Udemy in March 2021 and a certification in E-Commerce from Google in November 2020. Carlos also completed a course titled "Curso Formador de Instructores" at AERI Y Secretaria del Trabajo y Previsión Social, although the specific dates are not provided.

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