Sara Lila Catalano is a seasoned marketing professional with extensive experience in digital marketing and personalization strategies. Currently serving as Senior Manager of Personalization Marketing at Apple Leisure Group, Catalano excels in developing customer segmentation approaches, crafting personalized marketing journeys, and conducting A/B testing to enhance engagement and conversion. Previous roles include Digital Marketing Manager at Envision Healthcare, where Catalano executed email marketing strategies for diverse business objectives, and Marketing Analyst at Aimco, managing substantial marketing budgets and vendor relationships. Catalano's career began with a strong foundation in marketing communications and web content production while earning dual degrees in Business Administration (Marketing) and Advertising from Northern Arizona University.
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