Approach Marketing
Jennifer Lefkowitz is a seasoned Public Relations and Communications Consultant with extensive experience spanning over two decades. Since September 2011, Jennifer has operated as a self-employed consultant, managing and executing communications campaigns for a diverse range of clients including Paul Werth Associates and Make-A-Wish Ohio, Kentucky & Indiana. Additionally, Jennifer is associated with Approach Marketing, where ongoing media relations, executive thought leadership, and crisis communications support are provided. In a separate role with The Blue Swing, Jennifer assists clients in sourcing unique promotional products and apparel. Prior experience includes serving as Media Relations Manager for the American Cancer Society, where significant media coverage for events and health awareness campaigns was generated, and as Account Supervisor at Edelman, overseeing clients' accounts and executing strategic media outreach. Jennifer holds a degree from Ohio University, acquired from 1995 to 1999.
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Approach Marketing
At Approach Marketing, we follow one hard and fast rule – experienced talent belongs on the front lines serving our clients. Our team of marketing, PR, and digital strategists average 15+ years of experience working for big-name brands, global agencies, and non-profits, and our 100% virtual model allows us to be nimble and deploy this expertise to achieve your goals. All this adds up to a different kind of agency. One that understands your industry and your audience. One that cares deeply about your growth and success. And one that guarantees to deliver results on agreed-upon outcomes or work for free until we do. We work to produce results and happy clients, but we’ve also picked up a few awards along the way. Approach is the top-5 fastest growing U.S. agency, and we’re a ranked independent agency in the categories of food and beverage, QSR, retail, entertainment and culture, B2B, education, technology, healthcare, professional services, and purpose/CSR public relations.