Larissa Klitzke

Product Marketing Team Lead at AppsFlyer

Larissa Klitzke has a diverse work experience across various industries. Larissa began their career as a News Intern at The Valley Times and later worked as a Graphics & News Reporter at The Daily Bruin. Larissa also interned at Vanguard Records and Alliance Hollywood, gaining experience in publicity and communications. Larissa then transitioned to the corporate world, working as an Inside Sales Customer Service Representative at Total Customer Connect - TCC. Larissa later joined UCLA Police Department as a Community Service Officer. Larissa entered the advertising industry as an Advertising Intern at ONE/x and then became an Assistant Media Strategist. Larissa continued to advance their career in media planning and strategy, holding roles such as Assistant Media Planner at Carat USA and Media Supervisor at M&C Saatchi Performance. At M&C Saatchi Performance, they also established the agency's first culture club. Larissa currently works at AppsFlyer as a Product Marketing Team Lead, where they have played a crucial role in the company's growth by creating various marketing materials and leading regional sales enablement initiatives.

Larissa Klitzke earned their B.A. in Mass Communication from UCLA between 2008 and 2011. In 2017-2018, they pursued a MicroMasters degree in Digital Product Management at Boston University. Additionally, they obtained several certifications in data science, R programming, and marketing between 2017-2018.

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Timeline

  • Product Marketing Team Lead

    December, 2021 - present

  • Senior Product Marketing Manager

    June, 2020

  • Product Marketing Manager

    August, 2018

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