John Lewellan

John Lewellan is an experienced marketing operations leader currently serving as Vice President of Marketing Operations at Apptio, an IBM Company, since December 2019. In this role, John oversees critical marketing areas including contact databases, marketing technology, and budget management, successfully implementing initiatives such as a lead scoring system and the revamp of the MarTech stack, significantly increasing sales development representative throughput and conversion rates. Prior experience includes senior roles at Informatica and LexisNexis, where John focused on marketing efficiency, lead management, and compliance. John's career began at Elsevier, where responsibilities included CRM improvements and marketing strategy implementation. John holds an MBA in Marketing from Washington University in St. Louis and a BA in Business and Psychology from Augustana College.