Aquaculture Stewardship Council (ASC)
Willem de Bruijn is a highly experienced senior marketing professional currently serving as the Sr. Director Marketing, Markets & Communications at Aquaculture Stewardship Council (ASC). With a strong background in leading marketing and brand strategies for global companies such as Bahlsen and Mondelēz International, Willem brings expertise in developing brand positioning, driving innovation, and managing multinational teams. Alongside their extensive corporate experience, Willem has also worked in trade marketing and strategic planning roles earlier in their career. This seasoned professional holds a degree in Business Management from the University of Groningen and has pursued additional education at Nyenrode Business University and the University of Amsterdam.
Aquaculture Stewardship Council (ASC)
ASC is the acronym for Aquaculture Stewardship Council, an independent not for profit organisation. The ASC was founded in 2010 by WWF and IDH (Dutch Sustainable Trade Initiative) to manage global standards for responsible aquaculture, which have been developed by the Aquaculture Dialogues, a program of roundtables initiated and coordinated by WWF. What is the ASC The ASC aims to be the world's leading certification and labelling programme for responsibly farmed seafood. The ASC is a global organisation working with aquaculture producers, seafood processors, retail and foodservice companies, scientists, conservation groups and the public to promote the best environmental and social choice in seafood. The ASC's aquaculture certification programme and seafood label recognises and rewards responsible aquaculture. What the ASC does Working with partners, the ASC runs an exciting and ambitious programme to transform the world's seafood markets and promote the best environmental and social aquaculture performance. Our standards seek to increase the availability of certified responsible seafood. The ASC's credible consumer logo assures compliance and makes it easy for everyone to take part.