Colin Sandeman-Allen

Colin Sandeman-Allen has over 10 years of experience in marketing and growth roles. Colin'smost recent position is as the Director of Growth Marketing at ArborXR, where they lead growth initiatives. Prior to that, Colin was a Co-Founder and Marketing Consultant at Alumedia Inc, where they provided strategic marketing guidance. Colin also worked at Revinate as a Senior Manager of Demand Generation and later as a Statistician, focusing on conversion optimization and data analysis. Colin's experience also includes roles as a Senior Marketing Manager at Pinnacle International Hospitality, where they spearheaded marketing efforts for multiple hotels and restaurants, and as a Co-Founder and Marketing Manager at ZapDrives, where they specialized in bulk USB flash drive sales. Additionally, Colin worked as a Marketing Manager at Wirestorm Innovations and Kerplunc, where they developed marketing strategies and managed various campaigns.

Colin Sandeman-Allen began their education in 2008 and graduated in 2012 with a Bachelor of Business Administration (B.B.A.) degree in Finance and Marketing from Vancouver Island University. In 2017, they obtained a certification from CXL as a CXL Certified Optimizer in Conversion Rate Optimization. Additionally, they have obtained various certifications in different areas including Hotel Guest Feedback Certification and Hotel Email Marketing Certification from Revinate in 2021 and 2020 respectively. Colin has also received certifications such as Adobe XD CC Essential Training: Design from Lynda.com in 2018, ConversionXL Certified Optimizer from ConversionXL in 2017, and Bing Ads Certified and Google Adwords Certified from Microsoft and Google respectively in 2013. Furthermore, they have obtained additional certifications and completed courses in subjects like Affiliate Marketing Fundamentals, Branding Fundamentals, Building an Online Community, Content Marketing: Photos, Content Marketing: Staying Relevant, Conversion Rate Optimization Fundamentals, Email Marketing Basics, Instagram for Business, Social Media Marketing with Facebook and Twitter, Strategic Negotiation, Value-Based Pricing, and Writing a Marketing Plan from Lynda.com in January 2016. Additionally, Colin obtained a certification in Canadian Investment Funds from the IFSE Institute in November 2011 and Canon Professional Services (CPS) from Canon, Inc. in April 2013.