Luciana Aranda

Luciana Aranda is a Brand Development Specialist for Fanta and Sprite at Arca Continental Lindley since April 2021, with prior experience as an Analista de Shopper y Trade Marketing. Responsibilities at Arca Continental Lindley include planning and executing successful strategies for traditional channels, enhancing the management of selected warehouses, and supporting the Bodegas Sin Residuos program. Previously, Luciana served as a Beyond Beer NABs Sales Intern and Cash Flow and Taxes Intern at Backus, where key contributions involved tracking promotional actions, supporting sales routines, and automating data management processes. Earlier experience includes a role as a Purchasing Intern at Redondos Alimentos, where achievements included reducing additional orders and developing KPIs. Luciana holds a Bachelor's degree in Administration from Universidad de Lima and has completed the International Baccalaureate.