Ioanna Maragkoudaki

Ioanna Maragkoudaki is an experienced professional in insights and account management, currently serving as Insights Client Lead at Circana since July 2024. Previously, Ioanna held the position of Head of Account Management at Peckwater Brands, where leadership focused on strategic collaborations with hospitality partners. Ioanna's extensive background at Danone includes roles as Project Lead, Senior National Account Manager, and Senior Category Manager, driving significant changes in the Insights department and managing key customer relationships. Earlier experience with The Kraft Heinz Company involved category development and shopper marketing, while a consultancy role at Kantar Retail provided insights for major brands. Ioanna's educational credentials include an MBA with a focus on Marketing from SDA Bocconi and a BSc in Marketing and Communication from Athens University of Economics and Business, complemented by a recent course at the University of Cambridge on Data Driven Design for Customer Experience.