Beth Roll

Beth Roll is a skilled Digital Analytics Manager at Arcane, where responsibilities include managing and optimizing web tracking through various platforms such as Google Analytics and Meta Business Manager. Prior experience includes roles as a Jr. Business Intelligence Analyst and Ad Operations Coordinator at DFO Global Performance Commerce, focusing on customer journey analysis, segmentation strategies, and campaign optimization. Earlier positions at cuddle+kind involved operations management and engagement coordination, enhancing customer relationships and operational efficiency. Education includes a Bachelor of Arts in Communication and Media Studies from Wilfrid Laurier University.