Arçelik Hitachi Home Appliances was established on July 1st, 2021 as a joint venture between Arçelik and Hitachi Global Life Solutions, Inc. to manufacture, sell and provide after-sales services of Hitachi branded home appliances including refrigerators, washing machines, vacuum cleaners globally (outside of the Japanese market). Arçelik acquired 60% ownership in the new company while Hitachi Global Life Solutions, Inc. continues as a 40% shareholder of the company.

Through this joint venture, Arçelik and Hitachi Global Life Solutions, Inc. have combined their expertise in other key areas such as R&D, procurement and production systems to optimize the joint venture's global supply chain and strengthen its competitive positioning in the market.

Appliances

Arçelik Hitachi Home Appliances

Zafer Ustuner

Jimmy Ang

Melis Erdinç

Atthapong Saruttithada

Umut Özsöz

Ryuji Ikeda

Mark Early

Gökhan Engin

Enis Bengü Kökeş

Emre Fırat Çetinbaş

Damla Tomsuk Kökeş

Cagri Toraman

Burak Kıroğlu

The Marketing Team at Arçelik Hitachi Home Appliances strategizes and executes promotional campaigns to strengthen brand positioning and drive global sales of Hitachi branded home appliances. Comprising key roles such as Head of Product Management and Marketing, Head of Marketing, Global Head of Digital Marketing, and Global Brand Manager, the team focuses on market analysis, digital engagement, brand development, and customer outreach to optimize the international market presence and enhance the company's competitive edge.

Marketing Team

Human Resources

Finance and Accounting

Marketing Team

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Team members

Other teams at Arçelik Hitachi Home Appliances

Human Resources

Finance and Accounting