Katie Tobin

Katie Tobin has a diverse work experience spanning over 20 years. Katie is currently working at Archer Malmo, where they have held multiple roles including VP of Strategy & Insights and Director of Strategy & Insights. Prior to this, Katie Tobin worked as a Senior Brand Strategist at Archer Malmo.

Before joining Archer Malmo, Katie Tobin founded their own company, Katie Tobin Communications Co., in 2003. Katie played a crucial role in building the Account Planning/Strategy Department, working on new business pitches and providing strategic planning for multiple accounts. Katie also conducted research and developed key insights for various projects, including a Consumer Decision Journey project exploring health insurance shopping under the Affordable Care Act.

Katie Tobin also has experience at Camp as an Account Planner/Supervisor, at Miami Ad School as an Account Planner student, and at McDonald Public Relations, Inc. as a Senior Director. Katie has also worked as a Program Manager at M&R Strategic Services, an Account Executive at American Institutes for Research, and a Research Assistant for Congressman Gene Green. Katie'searly career included roles such as a Health Care Research Division Associate at Advisory Board Company.

Katie Tobin has a Bachelor of Arts degree in History, which they obtained from Davidson College between 1992 and 1996. In 2010, they attended Miami Ad School for a short period of time to study Account Planning, though they did not obtain a degree in this field. In 2008, they completed a Principles of Marketing Certificate Program at The University of Texas at Austin. Prior to their college education, they attended St. John's School from 1987 to 1992. In addition to their educational background, Katie Tobin has also obtained a certification as a Section4 Certified Brand Strategist from Section4 in October 2021.