Brianna Rowser

Brianna Rowser is a seasoned professional in data analytics and business intelligence, currently serving as the Senior Data Analytics and Business Intelligence Lead at Archetype since May 2021. In this role, Brianna supports clients across diverse industries, including Spotify and Walmart, by delivering comprehensive social media measurement and sentiment analysis, utilizing expertise in tools such as Google Analytics and Python to generate actionable insights. Previously, Brianna held account executive positions at JLA Home and Delta Galil Industries, managing significant budgets and fostering strong client relationships with major retailers such as Macy's and Nordstrom. Earlier experience includes a product assistant role at Macy's Merchandising Group and an internship at CENERGY Activating Brands. Brianna holds a Bachelor's Degree in Marketing from Howard University.