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Brianna Rowser

Senior Data Analytics And Business Intelligence Lead at Archetype

Brianna Rowser is a seasoned professional in data analytics and business intelligence, currently serving as the Senior Data Analytics and Business Intelligence Lead at Archetype since May 2021. In this role, Brianna supports clients across diverse industries, including Spotify and Walmart, by delivering comprehensive social media measurement and sentiment analysis, utilizing expertise in tools such as Google Analytics and Python to generate actionable insights. Previously, Brianna held account executive positions at JLA Home and Delta Galil Industries, managing significant budgets and fostering strong client relationships with major retailers such as Macy's and Nordstrom. Earlier experience includes a product assistant role at Macy's Merchandising Group and an internship at CENERGY Activating Brands. Brianna holds a Bachelor's Degree in Marketing from Howard University.

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Archetype

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Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.