Karla M. Martínez

Karla M. Martínez is an experienced copywriter and content strategist with a diverse professional background spanning various industries. Currently serving as a Copywriter at ARCO since October 2022, Karla previously held the position of Senior Copywriter at Volta and served in several creative roles at de la cruz, Adworks Corp., and Koolturista, contributing to notable campaigns for brands such as Burger King and Pizza Hut. Additionally, Karla has experience in journalism, having collaborated on a weekly column for El Vocero de Puerto Rico, and has managed social media for multiple clients at HIT Interactive Marketing Group. With a strong academic foundation that includes a Master’s Degree in Journalism and a Ph.D. in Social Communications and Journalism, Karla M. Martínez combines creative talent with a deep understanding of media and marketing.