Yuriko Yamasaki Tanikawa

Yuriko Yamasaki Tanikawa has a diverse work experience that spans across various companies. Yuriko is currently working as the Customer Experience & Engagement Director at Arcus since May 2022. Prior to this, they served as the Customer Experience | Center of Excellence at Conekta from November 2021 to May 2022.

Yuriko also held the position of Payment Methods Director at Gulf México from June 2019 to November 2021. From June 2017 to December 2018, they worked as the Marketing Manager-Samsung Pay at Samsung Electronics Mexico.

Before that, Yuriko gained valuable experience at American Express, where they held multiple roles. Yuriko served as the Co-brand Product Manager from April 2014 to August 2016, responsible for defining product plans and managing the product's financials. Yuriko also worked as the Marketing ICS (International Card Services) from September 2012 to March 2014, responsible for new product development and market analysis. Additionally, they held the role of Marketing IDC from August 2012 to October 2012, where they focused on marketing planning and value proposition definition. Earlier in their career, Yuriko served as a Product Manager and Marketing Specialist at American Express.

Yuriko's work experience also includes a role as a Business and Marketing professional at Okuwa from September 2007 to January 2008.

Overall, Yuriko has a strong background in customer experience, marketing, and product management, with significant experience in the financial services industry.

Yuriko Yamasaki Tanikawa holds a Bachelor's degree in Marketing and Advertisement, which they obtained from Universidad Nuevo Mundo, A.C. between the years 2002 and 2005. Additionally, they have pursued further education in Digital Marketing, completing a Diplomatura at The University of Texas at Austin.