Digital Marketing PPC Manager

Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry!

We are seeking a dynamic Digital Marketing professional to join our growing team. You will work closely with the CMO of the retail department to drive our digital marketing initiatives forward.

Responsibilities:

• Develop and implement digital marketing strategies by channel.

• Design, test, and improve the advertising ecosystem, including creative, landing pages, and ads.

• Collaborate with the retail team to align digital efforts with overall business goals.

• Run queries and create reports for the retail team.

• Analyze digital marketing metrics and adjust strategies accordingly.

• Troubleshoot, create, manage, and optimize Facebook and Google Ads campaigns.

• Develop, manage, and implement YouTube, display, and social media campaigns.

• Build and monitor new paid search and paid social campaigns.

• Identify opportunities to improve campaign ROI.

• Monitor results and strategies across several paid media accounts.

• Perform other duties as directed.

Requirements:

• Minimum of 2 years of digital marketing experience.
• Proficient in setting up and managing SEM campaigns across Google, Bing, and Facebook to maximize ROI.
• High level of proficiency with Facebook Ads, Google Ads, YouTube Ads, and their editor interfaces.
• Extensive experience with Facebook Business Manager for paid social campaigns.
• Google Ads Certified (Search and Video).
• Google Analytics Certification is a plus.
• Experience in the retail sector is an advantage.
• Be well versed in conversion rates, cost per click, percentage and mark ups

Skillsets:

• Analytical thinker with the ability to conduct market research, perform data analysis, and resolve complex problems quickly.
• Strong verbal and written communication skills.
• Excellent organizational, planning, judgment, and time management skills.
• Adaptable to changes and capable of managing multiple tasks simultaneously.
• Proactive, with a strong sense of initiative and ownership for assigned tasks.

Compensation & Benefits:

• $60k-$75K based on experience
• Medical, Dental, Vision Health insurance
• 401K
• Company-wide recognition

Join us at Aroma360 and become part of a dynamic team that's setting the standard for luxury fragrance contracts in the industry. We look forward to receiving your application!

Our organization is an equal opportunity employer and does not discriminate against any candidate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.