Natalia Schmid

Natalia Schmid is a seasoned professional in digital marketing and e-commerce, serving as a Senior e-Retail Consultant at Artefact since May 2020. With expertise in defining and driving e-retail media strategies across multiple European markets and the US, Natalia manages relationships with major e-retailers, oversees complex campaigns, and develops data-driven performance evaluations. Prior experience includes a role as Digital Marketing Manager at MBA MCI, focusing on e-commerce strategies for brands such as Max de Genie and consultancy work for DNVB Petrone. Earlier, Natalia held positions in public relations and communication for major automotive brands, including Groupe PSA and SEAT Ukraine. An MBA in Digital Marketing and e-commerce complements Natalia's academic background in language and contemporary French studies.