Marketing and Analytics

The Marketing and Analytics team at Arterra Wines Canada plays a pivotal role in driving brand growth and optimizing consumer engagement across the company’s extensive portfolio. This team combines strategic marketing initiatives with advanced data analytics to enhance shopper experiences, develop targeted campaigns, and ensure effective communication across various channels. By leveraging insights from market trends and consumer behavior, they aim to refine marketing strategies, enhance revenue management, and cultivate a deeper connection with wine enthusiasts.