Pavel Kavaleu has been working as a PPC Specialist at Arteza since January 2020. Prior to that, Pavel worked at Webcom Group from May 2017 to December 2019 in a similar role. With a background in BTEU from 2010 to 2015, Pavel excels in creating and managing ads campaigns, optimizing profitability, developing advertising strategies, conducting keyword research, analyzing campaign performance, and improving conversion funnels through A/B testing. Their expertise spans across various platforms including Google Ads, Yandex Direct, Facebook Ads, Instagram, LinkedIn, VK, and MyTarget.
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