John Crichton

John Crichton has a diverse work experience spanning several companies and roles. John started their career at Kwik Fit Insurance Services in 2004 as an Outbound Sales Manager, responsible for maximizing new business income through segmented outbound campaigns. John then progressed to become the Head of Retention, where they built predictive models of customer retention and value and developed new customer journeys to maximize retention. As the Head of Operations, they used automation and process reviews to reduce headcount and developed tools to improve customer communication and prevent bad debt.

In 2012, John joined Ageas Retail as the Head of Ecommerce, where they led the Ecommerce function across various brands, including John Lewis, Virgin Money, Age UK, and Kwik-Fit Insurance. John'sresponsibilities included improving the customer experience, increasing conversion rates, and implementing data analytics strategies.

Most recently, John joined Gallagher in 2018 as the Head of Personal Lines at the Rossborough Group before transitioning to their current role as the Strategy Director for Private Clients in 2020.

John Crichton attended the University of Strathclyde from 1996 to 2001, where they received a BA Hons in Management Science.